Our enthusiasm for the business we have created and the pleasure gained from working with a wide variety of partners are all part of our success in introducing and developing many of the strongest exclusive brands in Morocco and Africa.
Founders
Introducing Meryem
International career both in luxury and cosmetic, holding more than 15 years of experience in international companies such as Dior Paris, Galeries Lafayette and L’Oréal. She supported the introduction of luxurious brands in Morocco. Her aim is to bring this knowledge back to her country of origin, thus creating a professional and sustainable business in the Wellness sector.
Introducing Ilham
Former amazing swimmer champion who held numerous prestigious trophies thanks to her competitive spirit and incredible perseverance in a challenging environment, Ilham has built a strong career in the cosmetic and wellness sector. Her training and expertise in the area has led her to establish a strong foothold for over 15 years, where she opened the African Market to high end exclusive perfume brand (Jovoy, Clive Christian, MEMO Paris…) and has also been the trailblazer for the development of clean beauty with the launch of her own centers representing brands such as Ivo Pitanguy and Biologique Recherche.
Our organization
Training
Making the difference! Settling international brands into a local market requires a training task force to give the vision of the brand and its identity to wholesalers and final consumers. Our trainers are fully equipped to do so and have each a strong background.
Commercial
A dedicated commercial team to develop local partnerships and create new opportunities within the market. Business driven, experts in their category domain ( haircare / skincare / nails..), our team will ensure a full success of brand implementation and follow up.
Marketing
It all begins with an idea. The marketing strategy defined locally is meant to melt the brand vision to the welcoming market. A successful launch, an outstanding event, a sharp marketing plan..this is able thanks to our knowledge of both local consumer habits and international standards.
Logistics
Logistics plays a key role in driving customer satisfaction, which is a competitive advantage. The constant improvement of our supply chain makes us deliver and replenish our B2B and B2C clients at the requested timing.
Information Technology
We invested in our own IT team, to work on many solutions as data optimization, e-commerce solutions and automatization of all our internal processes, relaying on the latest technologies available and cloud for data security.
Community management
A strong visibility of the brands through social networks and community management. We also developed strong partnerships with influencers and bloggers in the market.